Introduction
Thrive.app is a performance platform designed to help clients achieve measurable growth and streamline their workflows. During my two years on the team, I led the design of new features, validated ideas through research, and created high-quality visual assets that enhanced the platform experience and brand presence.
The goal was to design solutions that were not only functional but also delightful for users, while supporting business growth and client success.
The Challenge
Thrive.app wanted to expand its platform capabilities and engage clients more effectively. The team faced three main challenges:
Feature validation: Ensuring new ideas were valuable and met real client needs.
User-centered design: Delivering high-quality, easy-to-understand interfaces and assets.
Cross-functional impact: Supporting marketing, sales, and client success teams with compelling design assets.
The challenge was to balance product usability with business goals and visual communication.
My Role
I led design initiatives that spanned research, product, and brand:
Conducted user research and testing to validate solutions before launch.
Created high-fidelity prototypes, mock-ups, and visual assets for features and marketing materials.
Collaborated closely with marketing, sales, and client success to create assets that enhanced adoption.
Contributed to product growth and digital brand presence by ensuring consistent, high-quality design across all touchpoints.
Outcome
Validated multiple features that increased client engagement.
Delivered visual assets adopted across product, marketing, and client success.
Strengthened Thrive.app's brand presence across digital touchpoints.
Helped shape a user-centered design approach that reduced friction and supported growth.
Delivered improvements by enhancing user engagement, encouraging broader client adoption, and minimizing support needs.